Facebook advertising can engage your website visitors

Have you ever visited a website and saw their Facebook ad shortly after? This is an advertising tactic called remarketing.

Remarketing allows you to advertise to recent website visitors.

This means that if someone visits your website, and does not purchase or contact you, you can re-engage them with Facebook advertising.

This is a huge benefit that can dramatically boost your conversions.

 

 Facebook advertising can drive repeat business

Facebook advertising can drive repeat business from customers who have purchased from you in the past.

Using their audiences feature, you can import your customer emails into your Facebook advertising campaign.

This will allow you to advertise directly to the audience that is most likely to buy from you.


 

Facebook advertising increases word-of-mouth and referrals

The social aspect of Facebook advertising makes it better than any other form of advertising that exists.

Facebook advertisements can go viral. If your ads are reaching the right people, they will likely share it with a friend.

The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.

 

Facebook advertising can increase your SEO rankings

Search engines rely on social signals to rank websites.

Social signals consist of the activity on your social media content.  This activity includes shares, likes, and comments on your posts.

Facebook advertising can help you increase your social signals, which will indirectly influence your SEO rankings.


 

Your competitors are using Facebook advertising

Your competitors are using Facebook advertising to grow their business.

You are making it easier for them by not using Facebook advertising to reach your audience.

If you are not using online advertising to grow your business, you will not have a business soon.

If your customers spend most of their time on social media, you need to make sure you are using it to grow your business.